Right. All the hard work done by the Johars and the Chopras seems to be paying off for the British tourism department at least!
A recent map released on the Visit Britain site points out to Bollywood locations. Hang on! Wasn’t Bollywood in Mumbai? But hey, there is growing interest and the Brits are being smart. First it was coming to India and exporting stuff, now they are making the most of India’s exports. Smart!
“Britain’s popularity as a Bollywood backdrop can only help us raise our profile among this growing audience and Bollywood Britain will show them all they can enjoy while they are here.”
Fair enough. But when did the IIFA awards become the Oscars of Bollywood?
Madame Tussaud’s waxwork museum recently unveiled its latest likeness of a Bollywood superstar – Shah Rukh Khan. The actor is among the nominees at the IIFA awards, dubbed the Bollywood Oscars, picking up a best actor nod for his leading role in Don.
Sheesh. No one tells me anything these days!
Map can be downloaded here. [PDF warning!] | Above image courtesy the BBC.
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Nice! now that London has majority of its population as Indian, its appropriate that bollywood is considered to have a home base in Britain!